Tuesday, 23 October 2012

Form ~ writing - finalised branding






This is the finalised branding for Form and writing, we made the decision that it best represented the idea that there was two distinct sides to the blog aswell as Form and writing as a process driven type foundry.

Form represents our individual and collective research, showing the things we are interested by and the influences on our own work.

Writing represent our work and the presentation of the process through which we achieved our final resolutions and typefaces.


This branding will be applied to any material we produce aswell as a full stantionary set that will represent the more professional side of form and writing :
- CDs
- Business cards
- Letterhead
- Compliment slip
- Envelope
- Notebooks
- Rubber
- Pencil

We also spoke about the idea that our stationary set is almost on a rotation, and could change monthly with each new typeface or specimen produced. The notebook mentioned relates to the randomly posted cutting mat, as we had an idea of using a cutting mat as the cover for a notebook, which we would tailor to type designers.

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