Initial logo ideas looking at variations in format and the connecting word/glyph. Set in Garamond and ITC Caslon initially making use of weights and italic to break up the logo.
Looking at the addition of a sans serif element to further make the distinction between the two sides of the logo.
Much bolder and less relevant experiments with the wording and layout.
Abbreviating.
A look at another layout, this time stacking the words as opposed to the previous sentence structure, addition of the hyphens to keep the idea of there being a distinct difference between the to sides.
Continued experimentation with colour, layout and the glyph used in breaking up the logo. Initially very much liked the examples above making use of a cross, however moving away from this in current developments of the logo.
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