Concept statement.

After the brief seminar I went away and wrote up a concept statement based on the ideas we discussed.

Brief title: 
YCN Fedrigoni Brief.

What is the problem? 
- People aren't really aware of who Fedrigoni are
- Their new paper range is unknown
- Paper is seen as a dying medium
- It is unclear what they're selling
- Creatives are using other papers

We intend to...
inform about/ promote / persuade the UK market to use Fedrigoni's 'Imaginative colours' selection tool to
a group of...
Creatives and freelancers working within the UK design industry
that...
when they need creative, high quality stock options, Fedrigonis 'imaginative colours' range will provide them with that. Allowing them to create their very own innovative, quality design solutions.
In order to achieve this we will produce...
A mail out pack and advertising campaign that will be seen by creatives through editorial advertisements and delivered directly to graphic design agencies specialising in print.
This will be produced using...
Mainly high-end digital print along with other processes like embossing, foiling and spot varnishing that will increase the appeal and show the quality of print possible to a design based audience.