In the session we were critted by peers on the concepts we'd developed over the last week on the brief. We were asked to write 3 questions that our peers would base their feedback upon.
These questions were :
- Is a mail out the most effective way to communicate with the target audience?
- Would receiving something like what we've suggested inspire you? or would you just throw it away?
- Would a mass advertising scheme help in the promotion of this product to designers?
Sadie & Baljeet.
PROBLEM ANALYSIS
- Have really understood the underlying problem > considered the underlying problem within the brief aswell as the problems in the actual brand
CONCEPTUAL DEVELOPMENT
-Initial ideas have been thought out, and answer the underlying problem.
DESIGN PROPOSAL
- Well considered solutions that push the given brief.
Additional comments
- Look at how you can encourage people to work with colour to make the range more desirable.
Marty & Steph
PROBLEM ANALYSIS
- Identification of problem, swatch book unclear, as is new promotional material.
CONCEPTUAL DEVELOPMENT
- Paper engineering - a promotion of paper craft - interesting sample book.
DESIGN PROPOSAL
- Aware of Fedrigonis gaps and ways they could possibly approach them
- Gradated.
Additional comments
- Make the swatch book interactive? Foldable, flick book, construct.
- Think of ways to expand on Fedrigonis limited colour palette in approach to packaging.
- Economic pack?
Luxury?
Professional?
Papers suitable for what purposes?
- Why aren't designers finding a need for coloured paper?
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