Wednesday, 21 March 2012

Fedrigoni - Sample book - print


The sample book with no colour, ready for print.
We chose to go with monochrome, using only black as it wasn't the printing or processes involved that we wanted to draw attention to it was the stock, so using the colour of the stock as a tool was important. Also felt that the black only highlighted the colour, whereas using colours on top may have been detrimental. This is also part of the decision making behind having no images in the spreads. We had tried various image combinations but felt these took away from the quality as opposed to improved it, so we removed them.

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