Brief writing Workshop2.

5 Problems from the briefs
- Using the layout of a page to aid the narrative
- Creating/refreshing products steeped in history and with a very defined aesthetic, for the 21st century
- How to develop of the book into something new
- The promotion of talk by the Typographic circle
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5 Things I want to say
- Typography is interesting
- That the book can change and update
- Perceptions can change over time, Things don't have to be defined by what the have been, but by what they could be...
- Design and typography are integral to society
- Come to this event, it's really good.

5 Reasons why 
- As design moves on - so should the products it promotes and creates
- Without pushing ideas, you'll never know whether what we have is at its best
- So little is known about design as a process, people should be educated
- An opportunity to learn about type and how it can and has been used is interesting
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5 Facts about the subject 
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5 Facts about the audience 
- Could like type
- Go to exhibitions
- Open to the idea that given formats can change
- Appreciation for art and things that are experimental
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5 Products
- Books/special editions
- Annual report
- Posters
- Prints
- Bottle
- Signage
- Exhibition environment
- Tickets
- Collateral
- Logo
- Website & assets
I seem to have more than 5...

 Range > edition/publication 
- Publication for separate contributing artists
- Separating exhibition into typographic movements/periods. publication for each
- A special edition/supplement to accompany each issue of 'Circular' magazine
- Split into typographic categories - fonts - sans serif - serif - colour - B&W etc
- Packaged differently - 5 elements to the packaging
- 5 different formats
- 5 different binding


Creating a range 
content > Grimms Fairy tales
5 book covers
- Cinderella
- Rapunzel
- Snow White
- Frog Prince
- Donkeys Cabbage

Editions
- Collectors
- Hardback                }   for each of the 5 covers
- Paperback

Promotion
- Banners
- Point of sale
- Tags                       }    for each of the 5 covers and their editions
- Bookmarks
- Bag

Typeface created for each cover
Produce prints from each

5 prints for each of the 5 fonts
5 postcards for each of the 5 fonts