Wednesday, 2 May 2012

Project rationale/Concept statement

Brief Title 


The problem is...
- Using the layout of a page to aid the narrative/flow of information.
- Unknown designers and typographers
- Unknown event in need of promotion
- People are unaware of types effect on design & society
- Promoting the Typographic circle

I intend to... 
Both promote a typographic exhibition and inform of types worth as design within society to
... a group of 
Creatives ranging in age from 18-65, with an interest in visual culture
....that
Typography is integral to design and everyday communication, but can also be aesthetically pleasing.

PRODUCT
All the promotional for a typographic exhibition aswell as editions to inform of contributing artists

RANGE
Signage - Invitation/tickets - Flyers - Posters - Prints - Catalogue - Publications - exhibition environment - Web presence.

DISTRIBUTION/CONTEXT
Will exist within gallery space aswell as being sent directly to industry creatives.

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