Thursday, 13 October 2011

Developing chosen logo

 Looking at adding type, using different impossible shapes and changing the background shape to incorporate an i... impossible. I don't like adding type to the logo itself as I think it clutters it, and it's something I'm not sure it actually needs. Adding the 'i' into the background shape I think was a nice idea, but in practice I'm not sure about the shape that it creates and the awkwardness of the lines against the shape inside, I'd prefer a solid backdrop. 
 Simple developments of the above, looking at slightly different ways to fill the the shape and it's aesthetic on the page as a logo.
 Here I looked at different fills and placing the shape itself as a positive instead of reversing it out of a background shape. I also looked at another possible shape (top right) although I'm not sure this would translate into an effective logo, and also at combining a previous development with type, this is one that's just far too busy.
 Looking at the use of a square with similar characteristics to the impossible triangle, and also at linking them to see the effect it has on them as a logo. It looks Ok even though I got these linked squares slightly wrong when filling them in with black and covered some lines. I think this may be a bit much though and again I'm not sure of it's plausibility or relevance as a logo.

 A combination of two impossible triangle that I joined and then filled with lines. Although this complicates the logo quite considerably, I quite like the aesthetic it creates, and using different orientations of the symbol also gives a very different aesthetic and plausible shape 
to work with as a logo. Another look at the square impossible shape 
and the manor in which it is filled.
A combination of two of the squares which works Ok, but I think it is better when filled in black with white strokes as it just gives the symbol more weight and impact. Despite this I think the examples still showing the most promise are the original triangle that was chosen for me to develop.

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