Strengths
- Good creating quality.
- Carton is well composed, the idea of reversing the orientation really is a different take.
- Logo image is very strong.
- Upside down type is a good idea for helping contextualize the logo.
Areas for improvement
- MacDonald's colour scheme needs readressing slightly.
- Look at the inside of the packaging, how can that be changed?
- Type on carton would work better if it only went across three panels.
- Font is like Macdonalds...
Really useful feedback that helped me to pick out some issues that definitely need addressing.
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