Monday, 31 October 2011

Good is...? rationale re-written

Good is the feeling that nothing is impossible when skateboarding.


Why?
1.Can go into anything without fear
2. It helped man to achieve great things.
3. Skateboarding would not be where it is now without it.
4. It's a natural high
5. Could make you look really cool.


I intend to promote to a group of skateboarders between the ages of 7 & 47 that nothing is impossible. In order to achieve this I will produce...

Product
Branding & promotion/ design and a fictional event for the brand launch/

Range 
Logo/board designs/promotional material for brand & event/stickers/hardware design.

Context 
The brand will exist as a whole, however the event exists as a promotional catalyst for the brand. This should allow it to be seen by as many of my target audience as possible.

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