YCN submission

YCN Submission Boards

Our submission boards for the Fedrigoni YCN brief.

Fedrigoni product shots

Open publication - Free publishing - More fedrigoni

product shots.

Open publication - Free publishing - More fedrigoni

Protrait product shots.

Fedrigoni - Outer sleeve

Photographs from the production of the outer sleeve for our Fedrigoni mail out. This included the building of the lazer cut net and applying a bookrum cover so that it fit visually with the rest of the packaging that we had produced. We are pleased with the outcome visually however it could have been a little bit neater and we're relying on the quality of the finished product shots to make it look as crisp as we wanted it.

Book rum(ing)

Photos of the process of applying the bookrum to our coaster packaging to make it fit in with the aesthetic of our other products. As is evident from these pictures, this attempt at preparing the packaging went much better and the end product with the bookrum applied we think works really well.

Back to the lazer cutter

After the hideous failure that was our last lazer cut packaging attempt, we returned to lazer cutter with a plan. We had the net to its simplest point where there was a little as possible that could go wrong. and instead of just cutting the outside, and leaving the inside lines on the net to be cut with a scalpal, we chose to engrave these lines on the cutter. This meant that there was a little room as possible for human error.

Fedrigoni - First coaster packaging attempt.

The lazer cut net for the coaster packaging. This is done on fairly heavy mount board, which we intended to cover with the same bookrum as the front and back cover of the sample book.

 The net after a few tenuous cuts, trying not to go too far through.

After cutting, folding then meant that tearing of the edges ensued. This resulted in fairly bodged tape job on the sides. It also became clear that creating the flaps from the heavy stock wasn't good due to the difference in height it creates. Also the cuts for the edges had to be absolutely precise, and these weren't so it didn't quite line up.

This picture I think sums up how well the creation of this particular net went. We wanted however to keep it on the same stock, and book rum the cover as we intended. So we sat down and tried to think our way around the problem.

-First of all we decided to remove all the flaps
-We then decided to move the shield cut out to the other side so that the bookrum was easier to wrap around.
-After that we decided to remove of much as the packaging that could go wrong as possible.
-This meant removing top and bottom, so this is more like a sleeve than a package.
-We would then place a piece of paper over this to keep the coasters in place.
-The nature of the packaging and the way we had decided to arrange them inside meant that they wouldn't move too much.
-We also reduced the height very slightly from 1.3cm to 7mm. This was the correct amount of space to tightly house coasters and remain bulky enough to be satisfying, but compact enough to package along with the sample book.

Fedrigoni - Book mock ups.

Having a go at mocking up text onto the cover in Photoshop.

Fedrigoni - Book photos.

The unbound book photographed to show how it might look. This would then be packaged in a slip cover, made from board with the same bookrum cover along with packaging for the coasters. Also this would need some text on the front cover, and possibly a little on the back, probably screen printed, However for the sake of saving time and money I think we'll mock that up in photoshop.

Fedrigoni - Shield and book cover(ing).

The grey board for the cover, laser cut so that the gradient of the Fedrigoni shield created by the first 21 pages of the book can show through.

Choosing swatches of bookrum from a variety of lovely colours. We went for the dark grey above as we felt that it would highlight the colours of the paper but still be dark enough to stay consistent wit Fedrigonis packaging and other products.

 The covering process. Here is the intricate/botched back side of the bookrum folded over the cover to allow for the curvature of the shield shape. Although here it looks rough, the front is much more appealing.

Final crit feedback.

Question we wanted answering. 
1. Should we use the dark grey bookrum for all our packaging? the brief says that exterior packaging should be black however we feel, for visual consistency, and just looking better, that we prefer the grey.

2. Would a spiral bind ruin the sample book?


3. Should anything accompany the coasters? Information or logo?

4. Do you think this would be an effective way of communicating to designers?

5. Does it give you the right information and would the spreads in the book benefit from photographs or imagery? 


Eddie & Mitch

Strengths
-Strongest outcome of the brief is the book, because as a product it would contain Fedrigoni paper in a more modern and contemporary way effectively reaching the target audience.

Areas For Improvement
-Screen print Fedrigoni on the book cover
-Promotional material for the book - how are you going to promote it towards your audience?
Packaging
- Grey scale doesn't really follow the colour scheme.
- Needs more to recognise the brand from.
- More innovative, unique packaging other than a box to follow the style the book has been produced.

Considerations/questions 
- Grey works well , kind of blends in from the blues, also black would drown out the colours, the grey more subtle.
- Don't spiral bind, would lose all quality. Make it look cheap - like a sketchbook. Perfect bind it or re-print the book considering a gap for an Asian bind.
- Set up a screen to screen print the brand onto the book cover and print onto the coasters aswell. Maybe incorporate the ladder thing (logo) into the coasters like on the book covers. Back page job again.
- The way the book is designed is by designers for designers so the overall product itself communicates perfectly.
- Info is fine, having the actual stock to touch and feel is way better than including photographs. 

Chris, Liam & Sam

Strengths 
- Visually appealing - uses all senses - Touch etc.

Areas for improvement 
- Don't do yellow coaster

Considerations. 
- Grey is shade of black - but looks better.
- Spiral bind? NO! would ruin the appearance - perhaps get a spine and stitch it. If you went for a spiral bind you may need big page sides.
- Perhaps some small white type ... info on paper ...etc
Make stand out, but not essential
- So will appeal to designers - appeals to all the senses. 
- would not benefit from imagery ... high enough quality not to need it, your selling paper.

A really useful crit with some feedback that has tackled some issues we may not have picked up on. Has also helped to answer some questions from different perspectives other than our own as we may have been inclined to use black packaging to fit with the brief but we much prefer the grey and know that others also do.

Fedrigoni - Sample book - print

The sample book with no colour, ready for print.
We chose to go with monochrome, using only black as it wasn't the printing or processes involved that we wanted to draw attention to it was the stock, so using the colour of the stock as a tool was important. Also felt that the black only highlighted the colour, whereas using colours on top may have been detrimental. This is also part of the decision making behind having no images in the spreads. We had tried various image combinations but felt these took away from the quality as opposed to improved it, so we removed them.

Fedrigoni - Sample book - colour

Pdf indesign document of the sample book that would be sent as a mail-out. With colour applied to co ordinate with the colour stock we want to use.

Dividing pages.

Photos of the cut dividing pages, all digitally printed onto stock varying in colour and weight. These will act as dividers of the information in the finished book and will also protrude out the edge of the book to create tabs. The will be folded from the top right corner down to achieve this effect.

// The effect after folding.
Pretty pleased with these, think they work really well, even though there are only a few, proposing that there would be more sections in the production copy of the book would allow us to add more dividers.

 

Fedrigoni poster images

Photos of a mocked up idea for a poster to accompany the other promotional Fedrigoni material. This would use the same stocks and visuals as the book to tie into the promotional material.

Fedrigoni - Coasters

Photographs of the coasters, although these are pretty good, there is still room for improvement. It came up during the crit that these could maybe have some type on, and possibly the logo coming through the shield as it does on the cover of the sample book. The idea is that we will create a screen to print onto the cover of the book which we will also use to print onto these, making everything slightly more consistent visually.

The four different colour ways we tried.

Detail.

All of them.

Fedrigoni - Sample book

Pages for the sample book, both dividing pages and the information pages that will accompany them. The intention is to print dividing pages onto coloured stock, co-ordinated with stock used in the sample section of the book. Then to print the information pages on fairly light white stock.

We're unsure about the imagery on a few of the pages and are unsure whether this will be detrimental or not.

Peer Feedback. Fedrigoni Collaboration.

In the session we were critted by peers on the concepts we'd developed over the last week on the brief. We were asked to write 3 questions that our peers would base their feedback upon.

These questions were : 
- Is a mail out the most effective way to communicate with the target audience?
- Would receiving something like what we've suggested inspire you? or would you just throw it away?
- Would a mass advertising scheme help in the promotion of this product to designers?  


Sadie & Baljeet. 

PROBLEM ANALYSIS
- Have really understood the underlying problem > considered the underlying problem within the brief aswell as the problems in the actual brand


CONCEPTUAL DEVELOPMENT
-Initial ideas have been thought out, and answer the underlying problem.

DESIGN PROPOSAL 
- Well considered solutions that push the given brief.

Additional comments 
- Look at how you can encourage people to work with colour to make the range more desirable. 


Marty & Steph 

PROBLEM ANALYSIS
- Identification of problem, swatch book unclear, as is new promotional material.


CONCEPTUAL DEVELOPMENT
- Paper engineering - a promotion of paper craft  - interesting sample book.

DESIGN PROPOSAL 
- Aware of Fedrigonis gaps and ways they could possibly approach them
- Gradated.

Additional comments 
- Make the swatch book interactive?  Foldable, flick book, construct.
- Think of ways to expand on Fedrigonis limited colour palette in approach to packaging.
- Economic pack?
Luxury?
Professional?
Papers suitable for what purposes?
- Why aren't designers finding a need for coloured paper?   

Concept crit feedback

Given by:
Chris van & Ben Harwood. 


Content / subject 
Strengths
- problem analysed perfectly
- Analyse problems in brief aswell. 

Media / distribution 
Strengths
- Recognise way to send out information and that you need to leave an impression on the person receiving it.

Considerations
- wow factor
- Interactor 
- Building the companies reputation.

Audience / context
Strengths
- Narrowed down the specific audience 

Considerations
- How do you communicate to creatives?

Product / deliverables 
Strengths
- Recognised audience for products. 

Considerations
- Mailshots.




Given by: 
Niall Cruickshank-Sutton & Frankie Roberts.

Content / subject 
Strengths
- Highlighted the problem


Considerations
- What are you promoting? 
- How will you get Fedrigoni known? 


Media / distribution 
 
Considerations

- How will you get the Fedrigoni name known? what media?


Audience / context

Strengths
- Understanding who the audience are


Considerations
- How will you contact them?


Product / deliverables 


Considerations
- What will you produce? 
- How will you contact?

Concept boards

Photos of the printed concept boards for the first concept crit.

Concept statement.

After the brief seminar I went away and wrote up a concept statement based on the ideas we discussed.

Brief title: 
YCN Fedrigoni Brief.

What is the problem? 
- People aren't really aware of who Fedrigoni are
- Their new paper range is unknown
- Paper is seen as a dying medium
- It is unclear what they're selling
- Creatives are using other papers

We intend to...
inform about/ promote / persuade the UK market to use Fedrigoni's 'Imaginative colours' selection tool to
a group of...
Creatives and freelancers working within the UK design industry
that...
when they need creative, high quality stock options, Fedrigonis 'imaginative colours' range will provide them with that. Allowing them to create their very own innovative, quality design solutions.
In order to achieve this we will produce...
A mail out pack and advertising campaign that will be seen by creatives through editorial advertisements and delivered directly to graphic design agencies specialising in print.
This will be produced using...
Mainly high-end digital print along with other processes like embossing, foiling and spot varnishing that will increase the appeal and show the quality of print possible to a design based audience.

Initial ideas.

Initial ideas for the Fedrigoni brief.

Brief Seminar

In this seminar we looked at the briefs in our creative partnership and discussed the initial ideas we both had along with ideas that came up when looking at the briefs together.

We liked the Fedrigoni brief because :
- Really open - few limitations - allows for creative possibilities
- Taking back to print based design - experimenting both with design for print and design with print as a process. Stock choice, crafting etc.
- Chance for a range of products from packaging and direct mail to digital media etc. Although the brief says print is preferable because of it being a paper company, digital is not ruled out.
- Open for experimentation due to the nature of the company. Taking pride in print processes and use of stock etc.
- Design led - Based at advertisement of the paper towards the creative sectors. Specific focus on the design industry I think would benefit the outcome.

and the Google brief :
- Open to be experimental due to it not being something google already do, or have regulations regarding the production of.
- Recognised company - really good if you were to win the brief with a renowned client like Google, huge target audience.
- Space for adding to the packaging in terms of outcomes. It's not restricted to just packaging and the brief even mentions a few possibilities for other deliverables.
- Google already have an aesthetic, just depends how you work with it.
- Products have to be innovative, good challenge with the range of products too.



We didn't like the Industry trust brief because :
- Difficult subject matter to tackle, very hard to stop people from downloading stuff because the lure of getting thing free instead of paying for them.
- Could almost be seen as an impossible challenge, people haven't stopped it because it's almost impossible.
- No visuals to work with, Can't make any visual connections to industry trust
- Badly written brief is very off putting.
- Wrong direction to tackle the problem, they're pitching pro copyright. However a more effective direction would probably be some kind of absurd scare tactics. Not to show the positives of not doing it because people aren't interested.


After deciding on the Fedrigoni brief we then went through the brief in order to pick holes and possible problems that it could cause us.

 Content  //  subject
- Fedrigoni
- quality
- Tactilty
- Paper
- Ultra-functional
Media  //  Distribution

- paper
- direct mail
- advertising
- newsletters
- events
- print
Audience  //  Context 
- UK market
- top fashion labels
- design industry
- boutique publishers?
- large businesses with global reputations
Product  //  Deliverables
- paper / samples
- information booklet
- pack
- posters
- envelope 



5 things the brief asked us to do :
- Promote & showcase 'imaginative colours' paper range
- Be original
- Create a 'fully integrated' campaign
- Inspire designers to use their paper
- Keep paper alive as a medium

5 problems we're asked to solve :   
- Industry doesn't know about their paper range and selection tool
- The distribution of the information - not digital..?
- Paper as a dying medium
- Prove the quality of the product
- Explain the product - What they're actually selling - and them as a brand.

Contract.

Brief title. 
- YCN Competition Brief

Why have you chosen to work with your creative partner? what are your aims? 
I chose to work with Matt because I felt that my skill set complemented, if not matched, the skills that he outlined for his creative partner. I was also drawn to the design of his sheets and felt that his image base and skills with software and colour would prove beneficial overall.

What are your specific areas of creative interest in this brief? 
I'd very much like to go back to working with print, and although not massively in favour of a packaging brief, I'm open to the possibilities that arise from this collaboration and don't want to disregard an opportunity. I also see this as a good opportunity to learn from my partner, especially in terms of colour, because I think Matts grasp is much better than mine.

What specific design skills do you have to offer in relation to your collaboration? How do you intend to use them? 
I feel as a designer I am based very much around type & layout and also the physicality of print. So I think I could bring typographic knowledge and a meticulous approach towards the outcome to the creative table... I am very interested in printed finish, in terms of stock and special print so I think this could also be useful in the collaboration.

What non-specific skills do you offer in relation to your collaboration? How do you intend to use them? 
In terms of non specific skills, I think i can bring meticulous attention to detail and the process of producing work. Also along with this comes a hatred of spelling and grammatical errors so proofing etc is not a problem, which I think will be particularly useful in this collaboration. Also over the past few months I've become much more organised and feel an improved work ethic and use of time management will benefit the collaboration.

What will your specific roles be in the collaboration? 
I think within the collaboration I'd take a slightly more organisational role as well as print based designer, working off screen in terms of print finish.

What will your individual responsibilities be in relation to your collaboration? 
 - As mentioned previously, I'd like to go back to working with print so designing with this in mind would be one of my key responsibilities.
- I would probably focus on typographic elements of the designs, working very much with the skills learnt in the type module.
- Attention to detail.

What will our joint responsibilities be? 
Joint responsibilities will probably be building of concept and a share in the overall design duties.

Recruitment

The sheets I produced for the recruitment seminar.