Friday 12 October 2012

Chosen Significant briefs.

Form & Writing
I am going to work collaboratively in the creation of a number of typefaces and supporting work including type specimens and an online resource because I want to develop the skills needed to create typefaces and further build my skills in type & layout

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Week 1: initial ideas
Week 2: Finalise logo & branding, get blog online 
Week 3: Research chosen concept (font 1)
Week 4: Initial ideas and font development 
Week 5: Finalise font and initial ideas for specimen.  
Week 6: Specimens to print 
Week 7: Research chosen concept (font 2)
Week 8: Initial ideas and font development
Week 9: Finalise second font and develop specimens 
Week 10: Specimens to print

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A typographic investigation into font design with a focus on print & online delivery.

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Product – online resource, typefaces, specimens and annual publication.

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Range
-    Typefaces
-    Type specimens
-    Type prints
-    Posters
-    Type annual
-    Logo
-    Blog
-    Identity
-    Possible event
-    Event promotion
-    Flyers
-    Event posters
-    Various printed objects

Distribution
-    Online
-    Blogs
-    Event
-    Pop up shops
-    Online type resources
-    Print fairs
-    Exhibitions
-    LCA gallery
-    Social networks
-    Website




SF 2012
I am going to collaborate in the creation of an informative guide to the alternative side of San Francisco because this will further develop my skills in both research and publication design.

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Week 1:
Week 2:
Week 3: Concept development, research
Week 4: Design development  (publication)
Week 5: Evaluation and selection, production and resolution  (publication)
Week 6: Production and resolution  (publication)
Week 7: Design development  (collateral)
Week 8: Evaluation and production  (collateral)
Week 9: Presentation and submission
Week 10:

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An audience based investigation of alternative tourism in San Francisco with a focus on promotion through publication design.

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Product – Alternative tourist guide to San Francisco

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Range

-    Publication
-    Pocket travel guides
-    Web
-    Social network

Distribution

-    Online
-    Travel Agents
-    Word of Mouth
-    Pop up shops
-    Mail outs/Direct Mail
-    Email




Typografia 2
I am going to create the identity and branding for a second typographic exhibition under the typografia name because I want to develop my skills in branding and exhibition identity aswell as continue to work on probably my most successful brief from last year. The research side of this will allow me to make links to my dissertation and further my knowledge of typography, hopefully informing my own practice as well as that of my dissertation. 

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Week 1: Recap previous event and research concept 
Week 2: Concept development and continued research
Week 3: Concept development and continued research
Week 4: Initial designs
Week 5: Development of identity
Week 6: Continued design development 
Week 7: Application of identity to promotion
Week 8: Application of identity to exhibition space 
Week 9: Send relevant material to print
Week 10: Final printing and binding of catalogue

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An event driven investigation into Swiss modernist graphic design with a focus on print based event promotion and collateral.

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Product
– A typographic exhibition with talks from relevant designers. 

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Range

-    Event
-    Event promo
-    Posters
-    Flyers
-    Billboards
-    Prints
-    Postcards
-    Tickets
-    Web presence
-    Event publication
-    Event signage
-    Event identity
-    Logotype

Distribution
-    Internet
-    Posters
-    Flyers
-    Social networking sites
-    Professional networks
-    Design museum
-    Creative publications




Standards poster series
I am going to develop a series of posters based around the term standards because it allows me to develop a body of research relevant to my dissertation as well as acting as an exercise in type & layout. As a personal project this should provide a welcome break from heavier projects on a weekly basis whilst still acting as a good basis for developing in my ability to present large amount of information.

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Week 1: Research into standards – overarching concept, poster
Week 2: Research specifics, poster 
Week 3: Research specifics, poster
Week 4: Research specifics, poster
Week 5: Research specifics, poster
Week 6: Research specifics, poster
Week 7: Research specifics, poster
Week 8: Research specifics, poster
Week 9: Research specifics, poster
Week 10: Research specifics, poster, print

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A skills driven investigation of type & layout with a focus on the creation of a series of posters around the theme standards.

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Product
– Range of posters exploring the term ‘standards’ typographically, along with a series of publications.

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Range

-    Series of posters (weekly)
-    Zines/small publications

Distribution
-    Book Shops
-    Online
-    Networking
-    Creative Events
-    Pop up shops
-    Galleries
-    Student fairs
-    Online print sales

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