Some mock ups of little publications to promote Matilda, the font created for Form and writing. These mock ups are branded accordingly with Form and writings logo and details on the back allowing anyone to contact us if necessary. I thought it would be right to put the full font on the cover, and went with the idea of picking out the name of the font from the alphabet. This gave the alphabet a nice flow as I was having trouble laying it out evenly and this just gave a better aesthetic. Here I also went for a 60% black for the word Matilda within the alphabet just to set it apart from the other letters, however a varnish or emboss would be ideal for the actual publication. The ideas behind the covers, is that the fonts we create could all be presented in the same format with a different coloured cover, these could then be bound or boxed together as an annual.
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