Wednesday 21 November 2012

Typografia 2 - logotype - Re kerning.



Had a look back at the kerning for the logo type based on some crit feedback I'd received. Really good point as the more I looked at it the more it became obvious that there were a number of parts in the logo that needed changing.
Above I have added guides so it is more obvious where changes have been made, and although these are only very subtle, they definitely improve the finished logotype.

Changes made : 
Bar of 't' joined to 'y'
'ogo' moved closer together.
gap reduced between 'r' and 'g'
gap increased between 'f' and 'i' (ligature makes out of balance)
gap between 'i' and 'e' reduced.

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